Podcast
1% Better Podcast – Health Coaching & Positive Mindset for Women Over 40
"1% Better" is a motivational podcast for women over 40, focusing on small steps that lead to significant health improvements.
While we cater to women 40-plus age group. Each episode features inspiring client stories showcasing how minor changes can yield major results.
Our VIP coaches also share expert tips and mindset strategies to help you on your journey to better health.
Tune in to "1% Better" and start your journey towards being a little better each day!
- Episodes
- 186
- Releases
- Weekly
- Typical length
- 13 min
- On air since
- 2022
- Latest episode
- 12 hours ago
Episodes
186 episodes, newest first
-
10 min
Why You Eat When You're Not Hungry
Episode 187
Show notes
What You Will Learn
● Why eating when you're not physically hungry doesn't mean you lack discipline
● What emotional eating is actually trying to solve
● The sixty second pause that gives you a real choice instead of autopilot
● What to do in the fifteen minutes after you eat emotionally, so it doesn't turn into a lost weekPrimary Belief Shift
Current belief:
I have no willpower around food. That's just who I am.New belief:
Eating isn't a willpower problem. It's an unmet need problem, and once I can name the need, I can interrupt the pattern.Message Jason on Facebook
Follow Jason Cook on Instagram
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Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
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11 min
Why Walking Might Be Doing More For You Than You Think
Episode 186
Show notes
WHAT YOU WILL LEARN
- Why walking gets dismissed as "not a real workout," and where that belief actually came from
- What walking does for fat loss and stress that high-intensity exercise often can't
- Why consistency beats intensity when it comes to results that actually last
- How to stop treating walking like a consolation prize for not doing "enough"
- A simple way to start using walking on purpose instead of as an afterthought
PRIMARY BELIEF SHIFT
Current belief: Walking doesn't really count as exercise. I need to be doing more to see results.
New belief: Walking is a legitimate tool, not a consolation prize. Consistency I can actually keep is worth more than intensity I can't sustain.
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
12 min
Is It Really Your Hormones? The Truth About Menopause Weight Gain
Episode 185
Show notes
WHAT YOU WILL LEARN
- What menopause and perimenopause genuinely change in your body, and what they don't
- Why "it's just my hormones" can become a belief that keeps you from taking useful action
- The difference between a hormonal shift and everything that happens to get blamed on it
- Why nobody handed you an updated playbook when your body changed the rules
- How to work with what's true instead of surrendering to what's assumed
PRIMARY BELIEF SHIFT
Current belief: My hormones are the whole reason I can't lose weight. There's nothing I can do about it.
New belief: Hormones changed the rules, but they didn't take away my control. I can work with what's true instead of what's assumed.
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
13 min
The Truth About Alcohol and Weight Loss After 40
Episode 184
Show notes
WHAT YOU WILL LEARN
- Why alcohol's impact on weight loss goes beyond the calories listed on the label
- What actually changes in how your body processes alcohol after 40
- Why "it's just one glass" can quietly undo other things you're doing right
- How to think about alcohol without turning it into a moral issue
- A practical way to make an honest decision about drinking instead of guessing or feeling guilty
PRIMARY BELIEF SHIFT
Current belief: One glass of wine doesn't really matter, I've cut back everywhere else.
New belief: Alcohol isn't a moral failure, but it's changing more than I realize. I can make an informed choice instead of guessing.
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
16 min
Why Your Workouts Feel Like Punishment (And What They're Actually For)
Episode 183
Show notes
WHAT YOU WILL LEARN
- Why judging a workout only by calories burned sets you up to feel like you're always failing
- What exercise is actually doing to your nervous system, not just your metabolism
- Why pushing harder when you're already stressed can work against you instead of for you
- How to tell the difference between movement that's building you up and movement that's wearing you down
- One simple question to ask before every workout that changes how you choose it
PRIMARY BELIEF SHIFT
Current belief: If a workout doesn't burn enough calories or leave me exhausted, it doesn't count.
New belief: My body needs movement that regulates it, not just movement that punishes it. Both things can build the results I want.
KEY IDENTITY THEME
A Life Warrior doesn't measure her effort by exhaustion. She measures it by whether she showed up and gave her body what it actually needed that day.
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
13 min
Why Stress Is Making It Harder to Lose Weight After 40 (And What to Do About It)
Episode 182
Show notes
WHAT YOU WILL LEARN
• What cortisol is and why it becomes a problem when chronically elevated
• The five specific ways chronic stress affects weight, fat storage, and body composition
• Why stress eating is a biological response, not a willpower failure
• Four targeted actions that address the cortisol piece without overhauling your life
• Why you cannot out-diet a nervous system in permanent survival modePRIMARY BELIEF SHIFT
Current belief:
Stress is a mental problem. My weight issue is separate and comes down to what I eat and how much I exercise.
New belief:
Chronic stress creates a physiological environment that directly affects fat storage, cravings, muscle, and sleep. Addressing the stress piece is part of the weight loss work, not separate from it.
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
12 min
You Do Not Have to Be Perfect to Be Consistent
Episode 181
Show notes
WHAT YOU WILL LEARN
• Why the all-or-nothing definition of consistency is keeping her stuck in a cycle
• What consistency actually looks like over 90 days compared to a perfect week
• The difference between showing up perfectly and showing up repeatedly
• How to return without starting over when life interrupts the plan
• Why the ability to recover from an imperfect day is more valuable than perfect executionPRIMARY BELIEF SHIFT
Current belief:
I need to be consistent. That means not slipping up. When I slip up, I am not consistent, so I might as well start over.
New belief:
Consistency is not about perfect execution. It is about repeatedly returning. The women who get lasting results are the ones who keep showing up, not the ones who never miss.
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
16 min
You Have Been Eating Less and Less. Here Is Why That Stopped Working.
Episode 180
Show notes
WHAT YOU WILL LEARN
• Why extreme calorie restriction often backfires after a period of initial success
• What happens to energy, muscle, and metabolism when intake drops too low for too long
• The difference between a short-term deficit and a chronic underfueling pattern
• Why more protein and sometimes more food can restart progress
• How to rebuild without feeling like you are undoing your workPRIMARY BELIEF SHIFT
Current belief:
If I am not losing weight, I need to eat even less.
New belief:
Eating less is not always the answer. The right amount, with the right breakdown, is what actually moves the needle.
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
12 min
Body Recomposition After 40
Episode 179
Show notes
WHAT YOU WILL LEARN
• What body recomposition actually means and why it matters after 40
• Why the scale often stalls or moves slowly when muscle is being built and fat is being lost simultaneously
• How to measure real progress beyond the scale
• Why strength training creates different results than cardio and why that is a good thing
• How to trust the process when the number does not reflect the workPRIMARY BELIEF SHIFT
Current belief:
If the scale is not moving, I am not making progress.
New belief:
The scale is one data point. What is happening to my body right now may not show up on a scale, but it is real and it matters.
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
13 min
Why You Should Not Change
Episode 178
Show notes
WHAT YOU WILL LEARN
• Why most "plateaus" are not true plateaus but a normal part of the process
• The difference between changing the plan and disrupting the process
• How to read trend data instead of reacting to daily fluctuations on the scale
• The two questions to ask before you change anything
• What actually needs to adjust when progress has genuinely stalledPRIMARY BELIEF SHIFT
Current belief:
If the scale stopped moving, I need to change everything.
New belief:
Knowing what to hold versus what to change is the real skill. I do not have to blow up the plan every time progress slows.
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
15 min
You Do Not Need His Permission: Why Your Health Is Your Decision
Episode 177
Show notes
WHAT THE LISTENER WILL LEARN
• Why waiting for a partner's approval is a form of self-abandonment, not consideration
• How to lead your own health without making it a conflict in the relationship
• The difference between support and permission — and why you only need one
• What actually happens in most relationships when a woman starts leading her own health
KEY IDENTITY THEMES
• Self-leadership over approval-seeking
• Health as personal authority, not household consensus
• The difference between being supported and waiting to be allowed
• Relationships that grow when one person leads
Link to book a call http://vip.lwcvip.com/session
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
15 min
The $5,000 Bet I Made on Myself — And Why It Changed Everything
Episode 176
Show notes
WHAT THE LISTENER WILL LEARN
• Why investing in yourself feels selfish and how to dismantle that belief
• The real cost of watching other people win while you sit still
• How one uncomfortable decision compounds into a completely different life
• Why you do not need to be ready — you need to be willing
KEY IDENTITY THEMES
• Self-investment as self-respect
• Breaking the belief that you do not deserve to spend on yourself
• The leap before the landing
• Permission to go first
Link to book a call vip.lwcvip.com/session
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
11 min
You Are the Example Your Kids Are Watching — Whether You Know It or Not
Episode 175
Show notes
WHAT THE LISTENER WILL LEARN
• How the way you treat your own health is teaching your kids how to treat theirs
• Why self-sacrifice looks like love but often functions as a liability
• The difference between modeling struggle and modeling resilience
• How to use your family as fuel instead of an excuse
KEY IDENTITY THEMES
• Caregiver to self-leader
• Modeling behavior, not just giving advice
• Breaking the generational pattern of self-erasure
• Family as motivation, not obstacle
Take the Metabolic Assessment https://vip.lwcvip.com/calibrationquiz
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
17 min
The Real Cost of Waiting: Why Procrastination Is the Most Expensive Decision You Will Ever Make
Episode 174
Show notes
• Why procrastination around health is different from any other kind of delay
• The compounding cost of inaction on metabolism, hormones, and energy over time
• How to recognize the stories you tell yourself that make waiting feel reasonable
• The one shift that moves women from thinking about starting to actually starting
KEY IDENTITY THEMES
• Self-leadership over self-abandonment
• Inaction as a choice, not a default
• The cost of staying comfortable
• Urgency without shame
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
15 min
The Sleep-Weight Connection Nobody Explained to You in Menopause
Episode 173
Show notes
WHAT THE LISTENER WILL LEARN
• Why menopause disrupts sleep at a hormonal level — and why it is not just stress
• How poor sleep drives weight gain through cortisol, ghrelin, and insulin resistance
• Why she is hungrier and less satisfied the day after a bad night
• Practical, non-restrictive shifts that support better sleep without a complete lifestyle overhaulKEY IDENTITY THEMES
• Body literacy — understanding why, not just what
• Self-compassion over self-blame
• The interconnected system — nothing about her body is happening in isolation
• Trusting the process when the problem is deeper than willpowerMessage Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
13 min
Why You're Perfect All Day and Derail at 8pm — The Menopause Nighttime Eating Problem
Episode 172
Show notes
WHAT THE LISTENER WILL LEARN
• Why nighttime cravings are a physiology problem, not a willpower problem
• How undereating during the day sets up the evening spiral
• The role of cortisol and blood sugar in late-night hunger
• Practical shifts that end the 8pm derail without restriction
KEY IDENTITY THEMES
• Self-trust and breaking the shame spiral
• Body literacy over willpower mythology
• The difference between character and strategy
• Evening calm as something she can actually have
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
16 min
You Raised Confident Kids. Now It's Your Turn. — Identity and Self-Worth for Women Over 40
Episode 171
Show notes
WHAT THE LISTENER WILL LEARN
• How decades of self-sacrifice create a permission block
• Why time opening up does not automatically lead to action
• How to start choosing yourself without guilt
• What identity reclamation actually looks like in real daily life
KEY IDENTITY THEMES
• Permission and self-leadership
• Identity reclamation after caregiving
• The caretaker cycle and how to break it
• Modeling self-care for the next generation
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
16 min
The Protein Number Women Over 40 Are Getting Wrong — And Why It's Stalling Your Menopause Metabolism
Episode 170
Show notes
WHAT THE LISTENER WILL LEARN
• Why protein needs increase after 40 — not decrease
• How under-eating protein drives hunger, cravings, and muscle loss
• The 30g per meal framework — simple, not stressful
• Why this single shift often does more than any complete diet overhaul
KEY IDENTITY THEMES
• Self-trust and authority over her own body
• Simplicity over complexity — one number, not a system
• Working with the body instead of fighting it
• The end of guessing
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
12 min
Lifting Heavy Is the Most Feminine Thing You Can Do: Strength Training in Menopause
Episode 169
Show notes
WHAT THE LISTENER WILL LEARN
• Why muscle mass is your most important metabolic asset after menopause
• The truth about 'getting bulky' and why that fear is keeping women weak
• How strength training directly counteracts the hormonal changes of menopause
• What bone density, joint health, and insulin sensitivity have to do with lifting
• How to start strength training in your 40s and 50s even if you've never done it
KEY IDENTITY THEMES
• From 'strong is intimidating' to 'strong is survival'
• Claiming physical power as a form of self-respect
• The woman who lifts heavy is the woman who takes up space — unapologetically
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
-
12 min
You're Not Lazy — You're Depleted: The Truth About Exhaustion After 40
Episode 168
Show notes
WHAT THE LISTENER WILL LEARN
• The biological difference between laziness and depletion
• How years of chronic stress and caregiving physically exhaust the adrenal and hormonal systems
• Why pushing through exhaustion makes everything worse, not better
• What genuine recovery looks like for a woman over 40 whose body has been running on cortisol for years
• The first three steps to start rebuilding energy from the inside out
KEY IDENTITY THEMES
• Releasing the self-blame narrative around exhaustion
• From 'I'm not trying hard enough' to 'I've been trying too hard for too long'
• Reclaiming rest as a power move, not a weakness
Message Jason on Facebook
Follow Jason Cook on Instagram
Follow Jason Cook on FB
Email Jason Cook here jason@lwcvip.com
Take the FREE Metabolism Calibration Assessment
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