Catherine's Couch

Getting your first brand deal isn’t about luck, vanity metrics, or waiting around for someone to slide into your DMs—it comes down to grit, perspective, and understanding what brands actually care about.In this video, I’m breaking down the unglamorous reality of pitching and landing sponsorships when you’re starting out. We’re talking about the mindset shift you need to make, how to lead with value, and the practical steps to position yourself so brands actually want to partner with you.If you’ve been feeling stuck, discouraged, or wondering what it really takes behind the scenes, this one's for you.Chapters0:00 - 00:40 Getting Your First Brand Deal0:41 - 03:08 How Self-Tan Saturday Led to Brand Outreach3:09- 3:58 What My First Deal Taught Me3:59 - 6:10 Shifting Into a Creator Mindset6:11 - 7:55 Do Creators Get Scouted by Management?7:56 - 9:36 Managers, Agents & Pitching Yourself9:36 - 10:29 Why Followers Alone Aren’t Enough10:30 - 12:24 How Brands See Themselves in Your Content12:25 - 13:38 Creating Content That Proves Your Value13:39 - 15:20 Finding Brand Fits That Feel Authentic15:21 - 17:05 Building Genuine Brand Relationships17:06 - 18:30 Showing Brands Your Organic Interest18:31 - 20:49 Tools for Pitching, Planning & Partnerships20:50 - 23:03 What Brands Need From a Partnership💬 LET’S CHAT IN THE COMMENTS: What’s been your biggest question or roadblock when it comes to pitching brands? Drop it below—I’d love to talk through it with you!🔗 CONNECT WITH ME:Instagram: https://www.instagram.com/catherinerosefracassi/Tiktok: https://www.tiktok.com/@catherinerosefracassi

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Tiktok: https://www.tiktok.com/@catherinescouchDon’t forget to like, subscribe, and share this with a fellow creator who’s in their building season!#branddeals #creatoreconomy #contentcreator

You've probably heard "creator economy" a hundred times and still have no idea what it actually means, how people make money, or if you missed your window. You didn't. Let's break it down.In this video, I'm demystifying the creator economy: what it actually is, how people are really making money (not just the highlight reel version), and why it's not too late for you to start, no matter where you're at right now.If you've ever felt like everyone else figured this out years ago and you're behind, this one's for you. You are always on time for your own life, and that includes this.Chapters00:35 - 01:44 - What Being a Creator Actually Takes01:44 - 03:22 - My Experience as a Creator03:22 - 03:53 - How Creators Make Money03:53 - 07:41 - Platform Payouts and Audience Value07:41 - 10:53 - Brand Deals and Negotiation10:53 - 13:10 - Contract Lessons and Deal Terms13:10 - 16:56 - Building a Creator Career16:56 - 18:27 - Workflow, Scheduling, and Brand Outreach18:27 - 19:29 - Creator Gear Essentials19:29 - 20:09 - Final Encouragement

💬 LET’S CHAT IN THE COMMENTS: Do you prefer when creators keep sponsorships strictly related to their niche, or do you not mind what brands they work with as long as they’re transparent? Drop your take below!"

🔗 CONNECT WITH ME: ⁠

Instagram⁠: https://www.instagram.com/catherinerosefracassi/ ⁠Tiktok:⁠ https://www.tiktok.com/@catherinerosefracassi

🔗 CONNECT WITH THE SHOW:⁠

Instagram:⁠ https://www.instagram.com/catherinescouch/⁠

Tiktok⁠: https://www.tiktok.com/@catherinescouch

How saying no to my own body for years finally led me to a GLP-1, and why that's not the failure I thought it would be.I exhausted every other option first. The hike, the Dexcom, the years of trying to out-discipline my own body before I ever considered this.Instead of a shortcut, it gave me space to actually feel like myself again instead of constantly fighting food noise I never asked for.If you've been circling this decision for months (or years), feeling like you should've figured it out by now, this one's for you. You are always on time for your own life.Subscribe for more on PCOS, GLP-1, body image, and figuring out what actually works outside of what you're "supposed" to do.Chapters:03:44 - Why I’m sharing my GLP-1 experience04:15 - ADHD, medication, and finding the right support09:10 - PCOS symptoms and struggling to feel like myself12:56 - Searching for answers and trying different treatments15:42 - Deciding to start a GLP-117:21 - Early changes and support from the community18:53 - Food, hydration, and building healthier routines20:36 - Anxiety, medication, and mental health support22:53 - Final thoughts on medication and self-trust24:31 - Closing message + meet Header💬 LET’S CHAT IN THE COMMENTS: Tell me in the comments: what's the thing you've been circling but haven't let yourself try yet?

🔗 CONNECT WITH ME:

⁠Instagram⁠: https://www.instagram.com/catherinerosefracassi/ ⁠Tiktok:⁠ https://www.tiktok.com/@catherinerosefracassi

🔗 CONNECT WITH THE SHOW:

⁠Instagram:⁠ https://www.instagram.com/catherinescouch/⁠

Tiktok⁠: https://www.tiktok.com/@catherinescouchIf you want to try a GLP1 I have a promo code for $100 off! Use "CATHERINEF" at Shed.com or click this link:

How saying no to a promotion set off a change of events that helped me find myself.I thought turning it down would feel like failure. Instead, it gave me space to actually ask what I wanted, instead of what I thought I should want.If you've ever felt behind for choosing yourself over the next title, the next raise, the next thing everyone expects you to say yes to, this one's for you. You are always on time for your own life.Subscribe for more on career transitions, anxiety, and figuring out who you are outside of what you're "supposed" to be doing.

Chapters:00:00 - 00:33 You're Always On Time 00:33 - 01:40 Only Woman on the Team 01:40 - 03:13 Offered the Dream Promotion 03:13 - 05:52 Losing Myself at Work 05:52 - 08:30 Therapy, Quitting PR, Finding CorePower 08:30 - 09:26 Why Tough Love Never Works 09:26 - 11:40 Saying No and Rooting for My Replacement 11:40 - 14:06 New Boss, New Anxiety 14:06 - 15:57 Starting Lexapro, Taking Disability 15:57 - 18:03 Getting Laid Off (Finally) 18:03 - 19:02 You're Right On TimeTell me in the comments: what's a "yes" you're actually dreading right now?#careeradvice #careerpivot #worklifebalance #careergrowth #quarterlifecrisis