Holistic Marketing Simplified

Can you use AI in your marketing and still keep your voice? In today’s episode, I’m chatting with Sarah Cook, a copywriter for holistic health and wellness practitioners. Sarah and I dive into how you can use AI to support your practice without eroding trust with your patients.

Review full show notes and resources at http://mollycahill.com/podcast

In this episode, Sarah said we can’t put all our eggs in one basket and expect AI and the algorithm to send people our way.

I agree!

That’s why I love that she’s running a live 4-week sprint to help you build visibility beyond the algorithm. It starts next week.

Get all the details here → Sarah’s Visibility Sprint

Affiliate Link: https://www.wellnesswriter.com/a/2148344165/72ou7taY

Mentioned in this Episode:

Episode 103: Embracing AI while Keeping Your Creativity & Authenticity with Sarah Cook: https://mollycahill.com/ai-for-wellness-practitioners/

Connect with Sarah:

Instagram: https://www.instagram.com/sarahcook.wellnesswriter

Website: https://www.wellnesswriter.com/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Is it worth it to invest in branding for your practice? In today’s episode, I’m chatting with chiropractic graphic designer, Dr. Erica Whittaker. She shares the importance of branding in creating trust with your potential patients, plus her tips on the branding (or re-branding) process.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

Episode 181: Why a Photoshoot is the First Step to Easily Market Your Practice with Anneliese Gabriele: https://mollycahill.com/brand-photoshoot-for-your-practice/

Connect with Erica:

Instagram: https://www.instagram.com/parkaveprints/

Website: https://www.parkaveprints.com/

Use code MCM for a discount on office artwork: https://www.parkaveprints.com/shop

Free resources: https://www.parkaveprints.com/freebies

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Want to get to know me on a deeper level? In today’s episode, I’m being interviewed by my business coach, Lacey Sites. Lacey and I dive into both the personal and professional, including questions on my biggest marketing pet peeves and where I see my business in the next 5 years.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

Molly on LITerally with Lacey Sites: https://alituplife.com/podcast/s12-episode-2/

Connect with Lacey:

Instagram: https://www.instagram.com/alituplife/

Website: https://alituplife.com/

Podcast: https://alituplife.com/podcast/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Want to make marketing your practice on social media feel easy? In today’s replay episode, I’m chatting with photographer Anneliese Gabriele about how booking a photoshoot is the first step towards doing so. We’re sharing our tips for finding your photographer, making the most out of your shoot, and even creating content on your own.

This episode originally aired as Episode 18 on May 23rd, 2023.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

How to Create a Canva Mood Board from Scratch: https://mollycahill.com/canva-mood-board/

Episode 18: How to Prep for a Photoshoot + Why You Need One with Anneliese Elder: https://mollycahill.com/18-how-to-prep-for-a-photoshoot-why-you-need-one-with-anneliese-elder/

Connect with Anneliese:

Website: https://anneliesegabriele.com/

Instagram: https://www.instagram.com/anneliesegabriele

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Are you putting your social media marketing last? In today’s episode, I’m sharing why prioritizing your practice’s social media presence is non-negotiable. Plus, how much time it actually takes, tips for tracking your ROI, and a mini-challenge to get started posting consistently now.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

Episode 90: Creating a Content Ecosystem for Instagram: https://mollycahill.com/instagram-content-ecosystem/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Want to know my secret for growing your practice’s Instagram? Focus on your current patients! In today’s episode, I’m sharing 3 action steps to easily get more engagement from your current patients and have them help you grow your practice.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

Email Templates to Grow Your Instagram: mollycahill.com/email

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Don’t know what to post? In today’s episode, I’m sharing 5 reels to have in your back pocket for easy marketing. These examples are simple and easy to repurpose and reuse, so you’ll never be stuck on what to post again.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

5 Reels to Have in Your Back Pocket: mollycahill.com/reels

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

What if the next level of your business isn't about working harder, but about thinking differently? In today’s episode, I’m chatting with Dr. Courtney Gowin about everything from selling a successful chiropractic practice to building a global retreat company, creating an AI-powered business to navigating major life transitions, and redefining what success actually looks like.

Courtney has an incredible ability to blend big-picture vision with practical strategy, and I know you're going to walk away inspired to think differently about your own business and life. Whether you're feeling stretched too thin, curious about AI, or wondering if it's time to pivot into a new season, this conversation is packed with honest insights and actionable ideas.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

Growth “We”ekend Conference: https://www.chirofreedomformula.com/growth-weekend-conference

Connect with Dr. Courtney:

Instagram: https://www.instagram.com/drcourtneygowin/

She Adjusts Mastermind: https://www.instagram.com/sheadjustsmastermind/

Wanderlearn Retreats: https://www.instagram.com/wanderlearnretreats/

The Well OS AI Agency: https://www.instagram.com/thewell.os/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Are you hesitant about running ADs for your practice? In today’s episode, I’m chatting with Dr. Travis Stewart of Making MŪVS, the digital marketing agency for chiropractors. We’re diving into overcoming limiting beliefs when it comes to the technology, plus his direct-response ADs strategy that has propelled his clinic to success.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

The Arena Episode 45 Organic Social That Actually Books Patients with Molly Cahill: youtube.com/watch

Connect with Dr. Travis:

Book a Call: https://makingmuvs.com/mollycahill

Instagram: https://www.instagram.com/makingmuvs_chiros/

The Arena Podcast: youtube.com/playlist

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Does your practice show up in AI searches? In today’s episode, I’m chatting with Samantha Mabe, a website designer for holistic health professionals. She and I dive into how to make sure your website is optimized for AI search, how to build trust in a trust recession, and how to make sure your website can be found by the people who are looking for you.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

Lemon and the Sea Free Website Review: https://www.lemonandthesea.com/website-review

Connect with Samantha:

Website: https://www.lemonandthesea.com/

Instagram: https://www.instagram.com/lemonandthesea/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

You should read your Google reviews before you create content. I mean it! In today’s short and sweet episode, I’m sharing why this is such an important first step in creating your best marketing content.

Review full show notes and resources at http://mollycahill.com/podcast

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Are you thinking about hiring a virtual assistant? In today’s episode, I have my friend Sara Wiles from The Start and Grow Co. on to talk about what a VA can do for your clinic. We’re diving into how affordable it can be to get the help you need, hiring on a project or ongoing basis, and the value that a virtual assistant provides for your patients.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

Virtual Service Provider Matchmaking: https://startandgrowco.com/matchmaking/

Episode 151: Tracking These Simple Things for Massive Clinic Growth with Dr. Nikki Cottis: https://mollycahill.com/tracking-simple-metrics-clinic-growth/

Connect with Sara:

Website: https://startandgrowco.com/

Instagram: https://www.instagram.com/thestartandgrowco/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

I bet I can guess what kind of content is missing from your Instagram ecosystem. In today’s episode, I’m sharing why you need to be sharing personal and/or lifestyle-related content in order to connect with potential patients. Plus, 3 prompts to get you started.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

Group Program Content Sprint: http://mollycahill.com/sprint

Episode 160: Zero Comments on Instagram? Try This: https://mollycahill.com/zero-comments-on-instagram/

Episode 90: Creating a Content Ecosystem for Instagram: https://mollycahill.com/instagram-content-ecosystem/

Molly Instagram Example: https://www.instagram.com/reel/DJZmoo1Jh6C/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enroll

Think you’ve got a great PR strategy? Let’s find out! In today’s episode, I have Whitney Lee of True Story PR on to help you measure the success of your public relations. We’re diving into paid vs. organic content, the client experience, and her best strategies for being discovered by potential new patients.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

1 hour pick my brain call: http://mollycahill.com/pickmybrain

Connect with Whitney:

Website: https://truestorypr.co/

Instagram: https://www.instagram.com/truestorypublicrelations/

Brand Rescue Podcast: podcasts.apple.com/us/podcast/brand-rescue-public-relations-unfiltered

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Need a quick marketing win this week? In today’s episode, I’m sharing 3 super easy ways to fill any holes in your schedule and re-engage your existing patients.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

1 hour pick my brain call: http://mollycahill.com/pickmybrain

Copy/Paste Email Scripts To Grow Your Instagram: mollyacahill.kartra.com

Episode 167: Your Fear of Unfollows & Unsubscribes Is Hurting Your Business Growth: https://mollycahill.com/unfollows-unsubscribes-business-growth/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

How are practitioners successfully marketing their businesses these days? In today’s episode, I have Michelle Grasek of the Acupuncture Marketing School Podcast on to talk about what’s currently working in her marketing. Plus, tips for your Google Business profile, our thoughts on niching down, and some common marketing myths.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

1 hour pick my brain call: http://mollycahill.com/pickmybrain

The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: https://www.holisticmarketinghub.com/masterclass

Connect with Michelle:

10-Minute Marketing Guide: https://michellegrasek.com/ten-minute-guide/

Website: https://michellegrasek.com/

Instagram: https://www.instagram.com/michellegrasek

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Want an inside look into how our social media marketing agency uses AI? In today’s episode, I’m sharing just that. I’m diving into what we feed into each of our Claude projects, including the prompts, messaging, and everything else we use to create content.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

Group Program Content Sprint: http://mollycahill.com/sprint

Episode 165: My #1 Strategic and Time Saving Hack for Your Practice’s Instagram Content: https://mollycahill.com/repurposing-instagram-content-practice/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Are you always checking to see how many people have unfollowed you? When you obsess over unsubscribes and unfollows, you hesitate to market, stop selling, and leave money on the table.

In today’s episode, I’m talking about why I think you should stop checking these stats or worrying about why they're unfollowing your content.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

1 Hour Pick My Brain Call: http://mollycahill.com/pickmybrain

Copy/Paste Email Scripts To Grow Your Instagram: mollyacahill.kartra.com

Episode 159: Get Patients On Your Schedule THIS WEEK with this Simple Email Template: https://mollycahill.com/email-template-get-patients-scheduled/

Episode 147: Hate Spending Time On Instagram? Try These Proven Steps: https://mollycahill.com/instagram-less-time-for-clinics/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Don’t know what to post on Instagram? Today’s episode will cure you from that. I’m sharing 5 things that will help you to always know what to post.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: https://www.holisticmarketinghub.com/masterclass

Episode 165 - My #1 Strategic and Time Saving Hack for Your Practice’s Instagram Content:

https://mollycahill.com/repurposing-instagram-content-practice/

Episode 157 - 3 Easy Reels When You Don’t Know What To Post: https://mollycahill.com/easy-reels-when-you-dont-know-what-to-post/

Episode 115 - The Hidden Power of Collaboration Posts: https://mollycahill.com/instagram-collaboration-posts/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll

Want to save time on Instagram? In today’s episode, I’m sharing how I do exactly that while also being super strategic about my content.

Review full show notes and resources at http://mollycahill.com/podcast

Mentioned in this Episode:

The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: https://www.holisticmarketinghub.com/masterclass

Pinned Posts Free Guide: http://mollycahill.com/pinned

Episode 157 3 Easy Reels When You Don’t Know What To Post: https://mollycahill.com/easy-reels-when-you-dont-know-what-to-post/

On Cloud Riley: https://www.instagram.com/oncloudriley/

Terry and Kaniyia: https://www.instagram.com/terryandkaniyia/

Connect with Molly:

Website: https://mollycahill.com/

Instagram:https://www.instagram.com/mollyacahill/http://instagram.com/mollyacahill

Holistic Marketing Hubhttps://www.holisticmarketinghub.com/enrollhttps://www.holisticmarketinghub.com/enroll