Podcast

IN IT with Jordan Harper and Ashley Buckler

Education, Health & Fitness, Mental Health, Self-Improvement

You're in your 30s or 40s. You're building something, raising someone, and trying to take care of yourself at the same time. The questions are piling up: about your health, your hormones, your relationships, your ambition. Most days, no one in the room has the right answers.

IN IT is where those questions get taken seriously.

Jordan Harper is a board-certified nurse practitioner, founder and CEO of Barefaced, and a mom of four.

Ashley Buckler is Barefaced's Chief Brand Officer, a mom, and the kind of person who blends ambition with romanticizing life

Together, they bring in leading experts — and occasionally each other — to work through the topics that actually matter in this chapter: hormones, mental load, marriage, mindset, perimenopause, parenting, ambition, and everything in between.

No highlight reels. No hustle culture. No toxic optimism. Just honest conversations and better information, so you can move through this season of life with more clarity and less noise.

These are foundational years. Make them count.

Episodes
24
Releases
Weekly
Typical length
45 min
On air since
2026
Latest episode
19 hours ago

Episodes

24 episodes, newest first

  1. Ella Davar on Gut Health After 35: Why Bloating Isn’t Normal, the Breathing Habit to Try Before Every Meal, and What a Stool Test Can Actually Tell You

    Show notes

    If you’re someone who has accepted bloating, fatigue, or a sensitive stomach as just part of life, this conversation might change your mind. We talk with registered dietitian Ella Davar about what your gut is really trying to tell you.

    Ella shares how she left her family’s farm in Russia for New York at 19 with half her suitcase filled with medication, and how stress and suppressed emotion shaped her gut health long before she understood why. We talk about the five aspects of optimal gut health, what a stool test like the GI-MAP can and can’t show you, and why she treats digestive enzymes like medication rather than everyday support. She explains why rotating probiotics matters, how her own eczema taught her to see skin as a reflection of the gut, and the simple breathing practice she recommends before every meal to shift your body into rest and digest. We also talk about self-compassion, why cooking can be a bigger act of self-care than a manicure, and what it looks like to trust your body over everyone else’s opinion.

    Wherever you are with your health right now, we hope this leaves you a little more curious and a little less overwhelmed.

    • In It get 10% off the Gut-Brain Method program with the code INIT10 at https://gutbrainmethod.com
    • Gut Health Evaluation Call: https://elladavar.as.me/guthealth
    • Ella Davar's Website: https://elladavar.com
    • Global Longevity Association: https://globallongevityassociation.org
    • Learn more about the Gut-Brain Method: gutbrainmethod.com

    Follow Ella: @ella.davar
    Follow Jordan on Instagram @jordanharper_np
    Follow Ashley on Instagram @ashleybuckler_
    Follow IN IT on Instagram @in.it.podcast

    55 min
  2. Having It All and Still Feeling Empty: Liz Kennedy on Finding Yourself at a Soul Level

    Show notes

    If you’re someone who has checked every box and still feels like something is missing, Liz Kennedy knows that feeling well. She had the career, the house, and the life she always wanted, and she still found herself asking who she really was.

    Liz is a former TV host and speaker whose TED Talk tells how she came back to spirituality after years of chasing the American dream. We talk with her about why confidence is a muscle you can train, and why it starts with self-trust and self-respect rather than anything on the outside. She explains what it means to be magnetic: walking into every room looking to give, not to take. We also talk about manifesting and faith, how to let go of judgment without excusing bad behavior, and why she believes every woman should be using her voice. Liz leaves us with a reminder that your sense of self should be stronger than anyone else’s opinion of you could ever be.

    Wherever you are in this chapter, we hope you leave this conversation feeling a little more like yourself.

    Take Liz’s free identity quiz at https://www.lizkennedy.co/
    Follow Liz on Instagram @lizkennedy
    Follow Jordan on Instagram @jordanharper_np
    Follow Ashley on Instagram @ashleybuckler_
    Follow IN IT on Instagram @in.it.podcast

    58 min
  3. Decade of Opportunity: What to Track in Your 30s & 40s and How to Find a Provider Who Listens

    Show notes

    If you’re someone who feels mostly fine but wants to get ahead of perimenopause, start here. The first signs show up years before your period changes, and they’re easy to miss.

    Dr. Jila Senemar is a board-certified OB-GYN and founder of JilaMD and the Miami Menopause Collective. She explains why sleep disruption, anxiety, mood changes and brain fog usually come before hot flashes. She also shares why ferritin is a test you have to ask for by name, and why testosterone matters for women well beyond libido. She ends with the five habits she wants every woman building in her 30s and 40s, along with how to find a provider who will take your symptoms seriously.

    Wherever you are in this chapter, you’re not the only one feeling it, and you may have more options than you’ve been told.

    Follow along:
    IN IT: @in.it.podcast
    Jordan Harper: @jordanharper_np
    Ashley Buckler: @ashleybuckler_
    Dr. Jila Senemar: @drjilasenemar

    56 min
  4. What Burnout Looks Like, Why a Vacation Isn’t an Outlet, and How to Refill Your Dopamine Every Day

    Show notes

    If you’re someone who keeps your foot on the gas because this season of life doesn’t leave room to slow down, this conversation is about staying there without burning out.

    Ashley’s mom, Pam, joins us to talk about where healthy stress ends and burnout begins, and what to do when you feel yourself sliding.

    Drawing on research from neuroscientist Dr. Terry Wu, Pam explains the difference between chronic stress, burnout, and depression, and why dopamine is the fuel that keeps you in your peak performance zone. We talk about the three things that lower stress (control, predictability, and progress), why a fishing trip a few times a year is a vacation and not an outlet, and how rest doesn’t always have to look slow. Pam also shares what her Whoop taught her about sleep, why she traded her headphones for a speaker turned all the way up, and how leaders can keep their teams out of burnout with autonomy, clear communication, and small wins celebrated in real time.

    The work will always be there. We hope this helps you make room for yourself anyway.

    Follow Jordan: @jordanharper_np
    Follow Ashley: @ashleybuckler_
    Follow IN IT: @in.it.podcast

    42 min
  5. The 10 Visible Signs of Aging, and Why It Took Six Years for Barefaced to Launch a Cleanser

    Season 2

    Show notes

    If you're someone with a shelf full of half-used products who still isn't seeing results, this conversation is a reset. Your skin starts changing in your 30s and 40s, and we are launching a cleanser to support those changes!

    In this conversation we dive into why Barefaced took six years to launch a cleanser and the three questions every product has to answer before it comes to market. We talk about what your skin starts losing as you age (collagen, elastin, and hyaluronic acid) and why most cleansers focus on taking away when your skin actually needs something given back. Jordan walks through the 10 visible signs of aging, the core four products every routine is built on, and why a routine that protects, prevents, repairs, and corrects will outperform a 12-step lineup of similar products. Ashley shares how one consistent routine took her skin from dull at 27 to glowing at 33, and why letting an expert do the thinking takes one more thing off her mental load.

    Here's to boring routines that actually work, and to growing into this next chapter together.

    Follow Jordan: @jordanharper_np
    Follow Ashley: @ashleybuckler_
    Follow IN IT: @in.it.podcast

    18 min
  6. Self-Imposed Mom Guilt: Where Impossible Standards Come From and How to Set Ones You Can Live With

    Season 2

    Show notes

    If you're someone who feels guilty lying on the couch while your spouse is up and moving, or who fills every spare minute so you never feel like you're wasting time, you'll recognize yourself in this conversation. Mom guilt is real, but a lot of it is a story we tell ourselves.

    This is a girlfriend chat about mom guilt and where it actually comes from. We talk about why our worth isn't tied to our productivity, how the expectations we carry often trace back to the way we were raised, and why setting your own standards (like being home for bedtime or capping how many nights you travel) can loosen guilt's grip.

    We get honest about trying to be full-time at everything, the trad wife and girl boss algorithms pulling us in opposite directions, and why being a seven out of 10 in some areas right now is more than okay. We also talk about protecting your energy, staying connected to friends when you can't keep up with the group chat, and why the words you put after I am matter so much.

    Wherever you are in this season, you're not navigating it alone.

    Mentioned in this episode:

    • Essentialism by Greg McKeown Start with Yourself by Emma Grede
    • Hype song: New Name Written Down in Glory by Charity Gayle and David Gentiles

    Follow Jordan: @jordanharper_np
    Follow Ashley: @ashleybuckler_
    Follow IN IT: @in.it.podcast

    28 min
  7. Can Women Really Have It All? Anne Mahlum, Founder of [solidcore] on Why No Plan B Is the Best Plan, and Why the Order You Build Your Life In Is Up to You

    Show notes

    If you've ever wondered whether you can really have it all, or felt behind because your life isn't following someone else's timeline, this conversation is a reset.

    We sat down with Anne Mahlum, founder of [solidcore] and the nonprofit Back on My Feet, to talk about going all in without a plan B, knowing your number before you exit, and why your money mindset matters no matter what's in your bank account. Anne also opens up about meeting her husband at 42 and becoming a mom at 45, and why there's no such thing as early or late.

    However your story is unfolding, we hope this reminds you there's no wrong order to build a life you love.

    Follow Anne on Instagram: @annemahlum

    Follow Jordan on Instagram: @jordanharper_np

    Follow Ashley on Instagram: @ashleybuckler_

    Follow IN IT on Instagram: @in.it.podcast

    1 hr 4 min
  8. You Got What You Wanted and It Still Feels Empty: Sahil Bloom on the Arrival Fallacy, and the One Statement That Makes Every Decision Easier

    Show notes

    Season 2 is here!

    Most of us are building a life without ever stopping to ask if it's the one we actually want. Sahil Bloom did the math and changed everything in 45 days. He is the author of The Five Types of Wealth and this conversation will stay with you.

    • The math that changed Sahil's entire life and why you can't unhear it
    • The gap between the priorities you say you have and the priorities your actions reveal
    • Why clarity doesn't come from thinking harder, it comes from slowing down
    • A single identity-defining statement that makes saying no feel easy
    • Why your phone is pulling your cognitive load even when you're not looking at it
    • The two questions to ask yourself at the start of every season of life
    • Work-life balance vs. work-life harmony, and why the distinction actually matters
    • What your kids are absorbing from watching you

    Awareness is perishable. This conversation is the push to actually do something with it.

    Follow Jordan Harper on Instagram

    Follow Ashley Buckler on Instagram

    Follow In It podcast on Instagram

    47 min
  9. Being Present When Your Inner World Is Loud: What Anxiety Actually Is, Why You Can't Think Your Way Out of It, and What to Do Instead

    Show notes

    You've read the books. You've done the work. You know better, and you still can't shake it. This episode is our season one finale, and it's one of the most honest conversations we've had this season.

    Ashley takes us through her therapy journey and we discuss:

    • Anxiety that lives in the body, not just the mind
    • Why "safety is felt, not learned" and what that actually means for the way you've been trying to think your way out of hard feelings
    • Our nervous systems on overdrive
    • Feelings as facts vs. feelings as feelings
    • Identity claims we make from a single moment of frustration
    • Why worry is just a false sense of control
    • The train you don't have to get on

    You are not alone and this is just the beginning.

    Follow Jordan Harper on InstagramFollow Ashley Buckler on InstagramFollow In It podcast on Instagram

    Wobbles the Worry Monster by Wendi Meise

    Raising Worry Free Girls by Sissy Goff

    Jesus Calling by Sarah Young

    41 min
  10. Turning Your Hardest Season Into Your Biggest Asset: How a Cancer Diagnosis at 22 Sparked a Multi-Million Dollar Business

    Show notes

    Loren Castle was diagnosed with Hodgkin's lymphoma at 22, and baking became her therapy. That therapy became Sweet Loren's, now in 35,000+ supermarkets, with Loren at the helm.

    In this episode, we get into how she survived cancer at 22 and the mindset shift that turned it into fuel instead of fear, the scrappy beginnings (a reused chocolate box, a toaster oven on the subway, and the Whole Foods meeting that started it all), and the hard lessons in packaging, branding, and customer feedback that came from standing in front of real customers every day. We also chat about marriage, the therapy work it took to stop taking each other's triggers personally, and what it meant to finally bring in a president to run the day-to-day, giving her marriage, parenting, and the business room to breathe.

    We love a story about building something from nothing, and what it costs along the way.

    Follow Loren: @lorenbcastle

    Follow Sweet Loren's: @sweetlorens

    55 min
  11. Building From Nothing: You Do Not Need a Plan, You Need Conviction. Why Playing It Safe Is Costing You More Than You Think.

    Show notes

    Most people wait until they have a plan. Michelle Grant didn’t.

    Michelle is the founder of Lively, the lingerie brand she launched in 2016 and sold in 2019, and Gorgie, the energy and wellness drink she built on TikTok before she had a can, a logo, or a name. In this conversation we talk about what it actually looks like to start before you are ready, why conviction has to come before the business plan, and how to think bigger than your comfort zone will allow. We also get into the moment Lively sold and what came after, how she got back up and started over, and why the in between is the best part of building anything.

    This one is for anyone sitting on an idea and waiting for the right moment.

    Follow Michelle Grant on InstagramLearn more about Gorgie

    Follow Jordan Harper on Instagram

    Follow Ashley Buckler on Instagram

    Follow In It podcast on Instagram

    37 min
  12. Creatine, Blood Sugar Balancing & Why You Should Try Eating With Your Other Hand

    Show notes

    If you’ve ever felt like the wellness world is just one big game of information overload — you’re not wrong. And you’re not alone.

    Too many supplements, too many routines, too much noise and not enough clarity on what actually moves the needle.
    Four experts in nutrition, supplements, movement, and skincare got together for one conversation. Here’s what they said:
    • Why blood sugar balancing has become oversimplified – and what actually matters
    • The case for creatine that has nothing to do with the gym (and everything to do with your brain)
    • Why you might be sleeping eight hours and still chronically under-slept
    • The eating hack that helps you stop before you’re stuffed – no willpower required
    • What “intuitive eating” gets wrong for women whose nervous systems are already maxed out
    • Why inflammation may have less to do with what you’re eating and more to do with how you’re living
    • Why skin cycling isn’t backed by research — and the four products your skin actually needs instead
    • Why 80% of your skin results have nothing to do with office treatments
    This started as an IN IT event. It was too good to keep in the room.

    Follow Jordan Harper on Instagram

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    Follow Shira Barlow on Instagram

    Follow Liana Levi on Instagram

    Follow Siffat Haider on Instagram

    51 min
  13. Six Years, a Wrapped Van & the Birthday Tour We’ve Been Planning for Months

    Show notes

    Six years. Four cities. Five days. And yes, a fully wrapped van.

    The Barefaced Birthday Tour is finally here and we are hitting the Southeast to celebrate with you in person. Come find us — we’ll have exclusive tour-only merch, giveaways, and gifting opportunities you can only get if you show up.

    Come see us: RSVP here

    Atlanta: 6/8 at Lake Pajamas, 4-6PM

    Greenville: 6/9 at Roan, 4-6PM

    Nashville: 6/11 at Stoney Clover, 4-6PMKnoxville: 6/12 at Est8te, 4-6 pm

    Our biggest sale of the year is live — site-wide, and it won’t happen again until Black Friday. Sign up for early access and get a free full-size gift with purchase that won’t be available once the sale goes public.

    → Sign up for early access

    → RSVP here

    → Use the Barefaced AI Skin Analysis tool

    → Read the Oilplaning blog post

    Follow Jordan Harper on Instagram

    Follow Ashley Buckler on Instagram

    Follow In It podcast on Instagram

    Shop Barefaced

    25 min
  14. Delusional Self-Belief, Future-Proofing & Why Having Kids Makes You a Better Entrepreneur

    Show notes

    Scott Clary has interviewed some of the most successful people on the planet. What do they all have in common? They don’t choose between ambition and a meaningful life — they’ve just figured out how to protect both.

    In this episode, Scott breaks down the five buckets framework, why focus will always beat hustle, what future-proofing actually means and how to start doing it today, and the one mindset shift that separates people who build big lives from everyone else — delusional self-belief.

    If you’ve ever felt like you have to pick between the life you’re building and the life you’re living, this one’s for you.

    Follow Jordan Harper on Instagram

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    Follow In It podcast on Instagram

    Follow Scott Clary on Instagram

    Listen to Success Story Podcast

    37 min
  15. What If It Was Never Anxiety, ADHD, or Bad Sleep — For You or Your Kids — What If It Was This?

    Show notes

    Most people have never connected the dots between how they breathe and what's happening to their health and the health issues they can't seem to solve. This episode changes that.

    Dr. Hilary Fritsch is an airway dentist in Bozeman, Montana who has spent a decade piecing together what traditional dental school never taught her. In this episode, she gets into why mouth breathing is behind more than anyone realizes (cavities, grinding, gum recession, crowded teeth, poor sleep, even ADHD-like behavior in kids), why your tongue is the architect of your face, and what parents of young children need to know before it's too late to course-correct. She also covers adult expanders, mouth taping, myofunctional therapy, and the one number your kid's orthodontist should be measuring but probably isn't.

    Follow Dr. Hilary Fritsch on Instagram Learn more about Saddle Peak Dental

    Follow Jordan Harper on Instagram

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    Follow IN IT on Instagram

    43 min
  16. Pelvic Floor PT: The Prevention Conversation We Never Had and What Every Woman Needs to Know Now

    Show notes

    Most of us don't think about their pelvic floor until something goes wrong. Peeing when you sneeze, pain during sex, a brutal postpartum recovery. By then, we’re already playing catch up.

    Dr. Lizzie Kieffer is a doctor of physical therapy who has made pelvic floor health accessible, practical, and something every woman can start working on today. In this episode, she gets into what the pelvic floor actually is and why it affects everything from incontinence to painful sex to how you breathe when you lift. She also covers why strength training is the single biggest thing you can do for long-term pelvic floor health, what diastasis recti actually is, and the everyday habits that are quietly working against you. Plus, she walks us through a breathing exercise you can do right now.

    It's never too late. But earlier is always better.

    Follow Dr. Lizzie on Instagram: @doclizzydpt

    Find more on Dr. Lizzie’s programs here

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    43 min
  17. Reimagining Education: The Case for Personalized Learning and What It Actually Looks Like in Practice

    Show notes

    If you’ve ever felt like school doesn’t fully fit your child, this episode will expand how you think about what’s possible.

    MacKenzie Price is reimagining education, asking what we’re really preparing kids for and what learning should look like in a rapidly changing world.

    We talk about personalized learning, AI as a tool (not a threat), and why developing a child’s strengths, curiosity, and sense of purpose matters just as much as academics.

    She also shares a thoughtful perspective on teachers, why they matter more than ever, and how the system around them may need to evolve so they can do their best work.

    This isn’t about one school. It’s about rethinking education and giving parents better questions to ask.

    Follow Mackenzie Price on Instagram

    Learn more about Alpha School

    MacKenzie's podcast: Future of Education

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    ⁠Follow IN IT on Instagram⁠

    47 min
  18. Group Fitness Is Keeping You Stuck: Stop Counting Reps, Skip ClassPass, Ignore the Weighted Vest and What to Do Instead

    Show notes

    If you've been working out consistently and still not seeing results, it's not you. It's what you've been taught.

    Dr. Shannon is a doctor of physical therapy who built eight pounds of muscle and lost five pounds of fat in one year while cutting her workout time nearly in half. In this episode, she breaks down why most women are training in a way that was designed to sell, not to work, what muscular failure actually means and why it's the only thing that moves the needle, and how to structure your week so strength training, cardio, and recovery are all working together. She also gets into why Pilates probably isn't toning you, what weighted vests actually do (and don't do), and why squats aren't required.

    Boring routines that lead to consistent results? We're getting into it.

    Try Evlo free for 6 weeks with code INIT at http://evlofitness.com

    Follow Dr. Shannon on Instagram

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    47 min
  19. Mental Load for Moms: The Invisible Work Nobody Talks About. Why “Just Tell Me What to Do” Doesn’t Work (and What Actually Helps).

    Show notes

    If you've ever sat in your car and cried from the overwhelm (like Jordan did this morning), you already know what mental load is.

    Paige Connell built a loyal following for giving women the words for what they're carrying. In this episode, she breaks down why the mental load never feels shorter, why "just tell me what to do" doesn't actually help, and the step-by-step process she used to redistribute the work in her own marriage, including a spreadsheet, a two-hour couch conversation, and the 18 months it took to get it right. She also gets into why making the invisible labor visible matters more than any individual task, what it actually means to feel seen, and how to set minimum standards so you and your partner are finally working from the same page.

    This one's worth clearing your head for.

    Find Paige Connell on Instagram, TikTok, LinkedIn or her website.

    Follow Jordan Harper on Instagram

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    50 min
  20. BONUS: THANK YOU! An Amazing Launch Week + A Big Giveaway Bonus

    Show notes

    Consider this your handwritten thank you note for an amazing first week of IN IT.

    New to Barefaced? Start here: ⁠Take the Barefaced AI Skin Analysis⁠

    Your simplified skincare routine: ⁠Shop the Core Four

    Follow the In It Podcast on Instagram⁠

    ⁠⁠

    ⁠Follow Jordan Harper on Instagram⁠

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    5 min