Live Purely with Elizabeth

Elizabeth welcomes Dr. Ellen Vora, holistic psychiatrist and bestselling author of The Anatomy of Anxiety. Ellen takes a whole-body approach to mental health, looking beyond symptoms to consider how blood sugar, sleep, gut health, alcohol, technology, relationships, and modern life can influence the way we feel.

In this conversation, Ellen breaks down the difference between false anxiety and true anxiety, why trying to optimize every part of our health can become its own source of stress, and the importance of bringing more rest and “yin” energy into our lives. She also shares why protecting the bookends of the day matters, how crying can help complete a stress response, and how her evolving relationship with control, grief, trust, and surrender shaped her upcoming book, Season of the Witch: A Psychiatrist’s Case for Magic.

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Dr. Ellen Vora: Website | IG| The Anatomy of Anxiety

Mentioned:

Season of the Witch: A Psychiatrist's Case for Magic

Elizabeth welcomes Clara Sieg, founder and CEO of Loonen, the water brand behind the beautiful glass bottle that suddenly seems to be everywhere. After spending 15 years in venture capital, Clara began looking more closely at plastics and endocrine disruptors during an IVF journey. When she later became a mom and realized that water was the main ingredient in her daughter’s formula, that research became deeply personal and eventually inspired her to create Loonen.

In this conversation, Clara breaks down what is happening in the water category, from microplastics and forever chemicals to sourcing, filtration, mineral content, and packaging. She explains why spring water is not automatically cleaner, what to look for when choosing a home filtration system, and how Loonen tests its finished water for more than 350 contaminants before making the results publicly available. Clara also opens up about the brand’s rapid expansion, her shift from investor to operator, integrating work and family as a founder and new mom, and why the foundations of wellness can be much simpler than we make them.

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Clara: Loonen| Clara’s LinkedIn

Mentioned:

Count Down by Shanna Swan

The Plastic Detox

ISLA Beauty

Good Weather Sunscreen

ALIGNE

Elizabeth welcomes Jake Cohen, New York Times bestselling cookbook author, recipe developer, and one of the most joyful voices in food today. Jake’s culinary journey began with a love of hospitality that led him from the Culinary Institute of America to restaurant kitchens, food media, and eventually to his bestselling cookbooks Jew-ish, I Could Nosh, and his new book, Dinner Party Animal.

In this conversation, Jake and Elizabeth talk about his favorite New York food spots, the lessons he learned working in professional kitchens, and the career pivots that helped him move from restaurants to food media to becoming a celebrated cookbook author. Jake shares how he thinks about ambition, creativity, manifestation, and taking time to recharge after three major book projects. He also opens up about his approach to hosting, why dinner parties do not need to feel stressful, and how food can become the conduit for connection, presence, and joy.

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Jake Cohen: IG | Dinner Party AnimalI Could Nosh| JEW-ISH

Mentioned:

Chirping Chicken

ABC Kitchen

Hani’s Bakery

Salad Freak

Tokin’ Chews

Elizabeth welcomes Robin Arzon - Peloton instructor, ultra-endurance athlete, bestselling author, entrepreneur, and creator of the Project Swagger podcast. Before becoming one of the most recognizable voices in wellness, Robin spent eight years as a corporate litigator in New York City, questioning whether feeling “just okay” was really the standard she wanted for her life.

Robin and Elizabeth dive into the mindset shift that took her from law to fitness, how tuning into flow state helped her redesign her career, and why she chose to feel “proudly tired” instead of simply exhausted. Robin also shares the daily rituals behind her intense training schedule, from sleep optimization and recovery to the plant-based, protein-packed staples and philosophy behind her new cookbook, Eat To Hustle, and explains why movement, sleep, and fuel remain her top three non‑negotiables for thriving.

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Robin Arzon: IG | Project Swagger Podcast | Peloton | Eat To Hustle

Mentioned:

Amare

Rise311 Protein Powder

Fly Kitt

Dr. Idriss

Love on the Spectrum

Meet Sabrina Rudin, founder of Spring Cafe Aspen and author of the new cookbook Healthy With a Side of Happy. Raised in a home where food came first, Sabrina grew up with a deep understanding of natural foods, nourishment, and the connection between what we eat and how we feel.

In this episode, Sabrina chats with Elizabeth about her early exposure to holistic living, how a season teaching snowboarding in Aspen eventually led her to open Spring Cafe, and what it has taken to build a restaurant that has become a beloved community staple. She also shares the story behind her cookbook, why she believes healthy food should feel abundant and joyful, and how staying connected to your why can open doors you never expected.

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Sabrina Rudin: Website| Healthy with a Side of Happy| Spring Cafe

Meet Hayley and Stephanie Painter, the dynamic sister duo behind Painterland Sisters, an organic Skyr yogurt brand that’s bringing transparency, nutrition, and real farm flavor to shelves across the country. Raised on their family’s fourth-generation regenerative dairy farm in Northern Pennsylvania, Hayley and Stephanie launched their brand with a bold vision: to connect consumers directly with American farmers while offering a nutrient-dense product that tastes as good as it does good. In this episode, they chat with Elizabeth about how growing up barefoot on the farm shaped their values, why regenerative farming is the future of food, and how they went from hand-labeling yogurt in their 20s to selling over 6 million units. You’ll also hear how they balance sisterhood and business, why they refuse to follow food trends, and what’s next for this mission-driven brand. **This episode was published in April 2025.**

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Painterland Sisters Yogurt: Website

Mentioned:

evanhealy

Fishwives

This week, Elizabeth sits down with Camilla Marcus, chef, entrepreneur, activist, author, and mom for a conversation about food, leadership, and what it really means to build a life rooted in joy and intention. Drawing from her California roots and deep connection to hospitality, Camilla shares how food became one of her earliest ways of understanding people, culture, and care, and how that perspective eventually shaped everything from her restaurant career to founding west~bourne.

They chat about what regenerative agriculture actually means, why it matters for both personal wellness and the future of our food system, and why the most powerful changes often start with small, everyday choices. Camilla explains why flavor is non-negotiable, how soil health impacts nutrient density, and why supporting regenerative farmers is one of the most meaningful things we can do for the planet and our bodies. She also opens up about building a business through the lens of hospitality, checking your ego at the door, and learning to gear your life toward what brings real energy and joy. Camilla also teases a few favorite new recipes from her new cookbook, My Regenerative Kitchen!

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Camilla: IG | west~bourne | My Regenerative Kitchen

Mentioned:

Blueland

Koala Eco

Aspire with Emma Grede

Losing My Virginity

Alison Roman Books

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It’s all about good, clean, fun this week as Elizabeth welcomes Amy Liu, Founder and CEO of Tower 28, a fast growing make up and skin care company that is also 100% clean, vegan and dermatologist/allergist tested. Amy first shares how her experience at huge brands in the beauty industry like L’Oreal and Smashbox shaped her as a founder today. She talks about how she got the confidence at 40 years old to launch Tower 28, with some help from great friends and a strong team along the way. Amy touches upon a few of the viral moments that made Tower 28’s products like their lip oils and SOS sprays popular, her “we’ve made it” moment of getting in Sephora, her own struggle with eczema and how Tower 28 products have helped her heal, and what makes Tower 28’s mission and ingredients stand out in world of beauty. Published January 2024.

Discount Code: Enter Code” LivePurely15” for 15% off Tower 28

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Amy: Tower 28|IG

Mentioned:

National Eczema Association

Stanley Cup

The Psychology of Money

The Morgan Housel podcast

This week, Elizabeth sits down with Chelsea Parke Kramer, founder of Parke, the effortlessly cool denim and elevated basics brand you’ve likely seen all over your feed. Chelsea shares how a chance discovery of vintage Levi’s at a Miami farmers market became the spark for Parke, and how reworked men’s jeans grew into a fast-moving, community-driven fashion brand. They dive into what it really looks like to build community both online and in real life, from TikTok storytelling to IRL pop-ups and meetups. Chelsea opens up about trusting your gut as a young founder, growing from a scrappy startup to a 20-person team, and the systems and support that made scaling possible. She also talks about how her background as a college athlete shapes her discipline today, and why movement is a non-negotiable for staying grounded through the highs and lows of entrepreneurship. If you’re building something, or thinking about taking that first scary step, this conversation will leave you feeling inspired and a little braver.

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Chelsea: Parke

Mentioned:

Mimi Yoga

Emma Yoga

Fuze House

The Standard Spa

BareFaced Toning Pads

Crown Affair Dry Shampoo

Roller Rabbit

The Wellness Process

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In this week’s episode, Elizabeth is joined by award-winning journalist Meghan Rabbitt, author of The New Rules of Women’s Health: Your Guide to Thriving at Every Age. Known for translating complex science into everyday language, Meghan brings a no-nonsense lens to the gaps in women’s health research, and what we can finally start doing about it.

From brain fog and hormonal shifts to the labs you’re not getting (but should be), Meghan walks us through the decades of missed data, the rise of women-centered care, and why fiber is the unsung hero of 2026. She also shares the surprising story of how Maria Shriver personally asked her to write the book, plus tips on building your own health manifesto, starting with asking better questions, tracking your symptoms, and choosing a provider who actually listens.

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Meghan: New Rules at Women’s Health | IG

Mentioned:

Healing with Whole Foods

Maria Shriver

Ladder App

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This week, Elizabeth is joined by Danielle Duboise, co-founder of Sakara and one of the most thoughtful voices shaping today’s wellness landscape. Danielle brings a human-centered, emotionally intelligent perspective to food, one rooted in nourishment, not restriction. Danielle shares her personal journey from pre-med studies to discovering food as medicine and building Sakara’s plant-based philosophy around joy, gut health, and cellular nourishment. She and Elizabeth chat about the difference between nutrition and nourishment, the overlooked role of emotional connection and joy in eating, and why focusing on individual nutrients misses the bigger picture. Danielle also reflects on building a mission-driven brand over more than a decade: scaling consciously, staying true to her values, and helping others unlearn shame-based food narratives.

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Danielle: IG | Sakara

Mentioned:

Women Who Run With Wolves

The Body is the Doorway

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Happy New Year! To kick off 2026, Elizabeth welcomes registered dietitian and integrative nutrition expert Ashley Koff, RD, founder of The Better Nutrition Program and author of the forthcoming Your Best Shot: The Personalized System for Optimal Weight Health - GLP-1 Shot or Not. With over 25 years in the field, Ashley offers a grounded, science-backed perspective on the “weight health era,” especially the growing conversation around GLP-1 medications and metabolic hormones.

In this episode, Ashley demystifies the hype around weight loss drugs and reveals why the real focus should be on your body’s own “switch”, the weight health hormones that regulate hunger, satisfaction, and metabolism. She breaks down the importance of looking beyond the number on the scale, explaining why bone, muscle, and visceral fat composition matter so much more.

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Ashley: Your Best Shot: The Personalized System for Optimal Weight Health―GLP-1 Shot or Not | The Better Nutrition Program

Mentioned:

Pure Encapsulation Magnesium Gummies

BIOptimizers Magnesium Breakthrough

Ortho Molecular Reacted Magnesium

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This week, Elizabeth sits down with Brandon Epstein, a high-performance coach and author who works with elite athletes, UFC champions, and founders to unlock flow states and overcome subconscious limitations. In their chat, Brandon shares what happens when outward success no longer brings inner peace, and how the stories we inherit about worth, responsibility, and identity drive anxiety and burnout.

Brandon opens up about his own transformation: from college football player to serial entrepreneur, to healer and mindset coach. They talk about the power of visualization, gratitude, and stillness as tools for true transformation, and why self-acceptance, not more hustle, is often the missing piece in unlocking lasting clarity and energy.

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Brandon: Website | The Success Code

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This week, Elizabeth welcomes Brad Charron, CEO and re-founder of ALOHA, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA’s culture and growth. They talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Brad opens up about his early career mistakes, his product philosophy, and why he believes when one of us wins, we all win. ALOHA is Climate Neutral Certified, employee-owned, and committed to building better-for-you foods with full transparency, and a whole lot of heart.

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Brad: ALOHA - Special listener discount - Use Code LIVEPURELY25 at checkoutand receive 25% Off Products! Note: One-Time Purchases, Excludes Special Edition bars and Non-combinable with other promos

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Mentioned: Mana Up Cohort in Hawaii

Elizabeth welcomes world renowned hormone expert, functional nutritionist and author Alisa Vitti to the show this week. You may already be familiar with Alisa’s MyFlo app, where women can use cycle syncing to balance their hormones and easily track all four phases of their cycle. There, they can choose the movement, foods, and activities that will set them best up for success to work with their body. Alisa shares how she got into biohacking the female body, and healed her own hormonal issues, why knowing your cycle gives you power and freedom, and ways to join her community of thousands of other cycle syncing women. Alisa is also the author of the best selling books WomanCode, and In the Flo: Unlock Your Hormonal Advantage and Revolutionize Your Life.

Elizabeth welcomes world renowned hormone expert, functional nutritionist and author Alisa Vitti to the show this week. You may already be familiar with Alisa’s MyFlo app, where women can use cycle syncing to balance their hormones and easily track all four phases of their cycle. There, they can choose the movement, foods, and activities that will set them best up for success to work with their body. Alisa shares how she got into biohacking the female body, and healed her own hormonal issues, why knowing your cycle gives you power and freedom, and ways to join her community of thousands of other cycle syncing women. Alisa is also the author of the best selling books WomanCode, and In the Flo: Unlock Your Hormonal Advantage and Revolutionize Your Life.

Mentioned:

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Flo Living

https://myflotracker.com/

Supplements

Dr. Sarah Hill

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Alisa:

Flo Living| Instagram

This week, Elizabeth welcomes Alysa Seeland, founder and CEO of FOND, a company reimagining bone broth as a modern wellness essential. After a difficult postpartum health journey, Alysa discovered the healing power of bone broth and turned her kitchen experiment into a thriving regenerative brand. They talk about turning pain into purpose, sourcing with integrity, and what it takes to build a values-driven company while raising a family of six. Elizabeth and Alysa also dive into the benefits of bone broth, regenerative farming, and how to bring more nourishment into everyday life.

Use code PURELY for 15% off sitewide at http://fondregenerative.com/purely.

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Alysa: FOND - Use code PURELY for 15% off sitewide at http://fondregenerative.com/purely.

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Mentioned:

Nourishing Traditions

Elizabeth’s flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom’s kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You’ll hear the wins, the missteps, and the decisions that could’ve gone either way, plus why staying mission-led (and a little weird) has always been worth it.

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Liz: The Nourished Edit

Mentioned: Institute for Integrative Nutrition

A throwback episode of a great conversation with Casey Means, a Stanford trained physician and Co-Founder of Levels, a health technology company with the mission of reversing the world’s metabolic health crisis. Casey first talks about training as a Head and Neck Surgeon before leaving traditional medicine to devote her life to helping reverse our broken food and healthcare system. She gives a glimpse into her new book, Good Energy: The Surprising Connection Between Metabolism and Limitless Health, and shares some great tips on balanced, healthy meals on the go that can support our metabolic health.

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Casey: Levels | Website | IG| Good Energy

Mentioned:

Autobiography of a Yogi

Zero to One

WeNatal

This week, Elizabeth welcomes Ariana Ferwerda, CEO and co-founder of Halfdays, the women's outdoor apparel brand that has been shaking up the industry by being approachable, inclusive, and fun. Ariana first talks about meeting her co-founder, Olympic skier Kiley McKinnon, and launching Halfdays in 2020. She shares the lessons she has learned along the way about trusting your gut, leading with vulnerability, embracing personal growth, and finding balance while growing a fast-moving business. Ariana and Elizabeth also remind all leaders that it’s okay to slow down and have fun! Ariana talks about what’s next for Halfdays, how she thinks about legacy, and why the best businesses are the ones that leave room for both meaning and magic.

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Mentioned: YPO | ALA | Hoka | Our Place | Caudalie

Arianna: Halfdays | @halfdays

Elizabeth sits down with Gail Becker, the founder of Caulipower, for a fun and inspiring conversation about what led her to take the leap from corporate comms to cauliflower-based innovation. Gail shares the convergence of three life-altering moments, her father’s passing, her son’s celiac diagnosis, and a growing sense of dissatisfaction in her career, that pushed her toward entrepreneurship, despite having no food industry experience. Together, they talk about the magic and mayhem of the early Caulipower days, navigating massive growth, building a team, defining your personal success, and staying true to your “why.”

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Mentioned: DEVOCIÓN |Gen See Beauty

Gail: CAULIPOWER | @caulipower