Podcast
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
- Episodes
- 765
- Releases
- Twice a week
- Typical length
- 18 min
- On air since
- 2018
- Latest episode
- 2 months ago
Episodes
765 episodes, newest first
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18 min
EP | 767 - Why "Freedom" Is a Myth … Until You Reach This ONE Number (How I Retired at 37)
Show notes
Last Tuesday I spent five hours getting my daughter a passport.
Five hours. Flew to Chicago. Stayed overnight. Sat in the passport office at 9:15 in the morning. And before that, four hours pulling documents together, finding out our printer was broke, and driving to go buy a printer. Who even uses printers.
And that was the single best proof I've ever had that any of this actually worked. Not a revenue screenshot. Not the exit. A boring Tuesday I got to waste on purpose.
We built and sold this thing. 4,600 plus coaches through IFCA. This is legitimately my last week inside the company. And I spent about eight years chasing a word I couldn't have defined for you if you'd asked me.
That word is freedom.
In this episode I'm going to give you the four bosses you answer to on the way to freedom, and then I'm going to put my actual numbers on the table and try to break them in front of you.
Time Stamps:
(1:08) Getting A Passport of Marlee
(2:35) Arriving At Freedom
(6:54) Boss #3
(9:45) Boss #4 Is You
(12:00) The Freedom Formula
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13 min
EP | 766 - The Easiest Strategy To Overcome The "I Need to Talk to My Spouse" Objection I've Ever Heard
Show notes
We had a coach on our open office hours call last week. She had eight calls booked in July. Three cancels. Three nos. One no show. And when we actually broke down what happened on those calls, almost every single one of them traced back to the same sentence.
"I need to talk to my husband."
And she said something to me that I think a lot of you feel and never say out loud. She said, "I freeze. Three questions into the call I hear it, and I feel awkward objection handling that early, so I just kind of keep going and hope it goes away."
Look, if you sell to women, this is your number one deal killer. It's not price. It's the husband.
So in this episode I'm going to give you the full playbook. Two ways to handle it live on the call, word for word, and then the one asset that kills it before you ever get on the call. And that asset came from a guy on our team named Danny, who dropped it on that call, and I stopped and said out loud, I have never thought of that in my entire career.
Time Stamps:
(0:15) The Spousal Objection
(1:30) What's Behind The Objection
(8:10) Spouse Testimonials
(11:40) The Future Of This Show
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27 min
EP | 765 - Our $12.5 Million Portfolio: What We Own and Why
Show notes
I almost didn't record this episode.
Talking about money on the internet is weird.
Half the comments will tell you you're an idiot.
The other half assume you're bragging.
But over the last few months I've realized something.
I've shared a lot about building wealth.
I've never really shared what happens after.
Jordan and I have built roughly a $12.5 million net worth.
We've sold businesses.
We've invested millions.
We've made some incredible decisions.
We've also made some really average ones.
And today I simply want to show you exactly how we think.
This isn't financial advice.
Honestly...
This is almost more of a diary.
I'm not here to tell you what to invest in.
I'm simply pulling back the curtain on what we've done, what has worked for us, what hasn't, and how we're thinking about the next thirty years.
Time Stamps:
(0:20) Why I'm Nervous About This Episode
(5:30) Money Is A Scoreboard
(10:10) Entrepreneur vs Investor
(13:28) What The Portfolio Looks Like
(20:10) Taking Risks
(21:38) The Retirement Era
(23:55) Freedom vs Size of Home
(25:15) The Lesson Is The Strategy
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8 min
EP | 764 - Featured Replay: Will Smith's Simple Mindset Hack To ELIMINATE Overwhelm in Your Business, FOR GOOD
Show notes
Short but powerful story from a book I've loved recently from Will Smith and how it applies to building your coaching business. It's not about the wall. It's about each individual brick and lining them up to the best of your ability each and every day. Listen in as I explain more.
Time Stamps:
(0:00) Will Smith Mindset Hack
(0:50) My Recent Overwhelm
(3:07) The 3 Types of Bricks to Lay
(6:00) The Main Takeaway
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18 min
EP | 763 - The Instagram Ban Epidemic: How to Avoid Restrictions and Never Lose Your Account | The Full Playbook |
Show notes
DM Us "Unbanned" On Instagram For The Full Cheat Sheet Mentioned In Today's Episode
Three weeks ago I watched an account we'd spent years building start getting hit with restriction after restriction.
DMs blocked.
Links blocked.
A post removed.
Every few days, a new one. And here's the thing.
We hadn't done anything wrong.
If you've seen creators with hundreds of thousands of followers getting banned out of nowhere, this episode is the playbook I wish I'd had before it started happening to us.
Time Stamps:
(1:10) Avoid Getting Banned or Restricted
(2:45) DM "Unbanned" For Our Cheat Sheet
(4:30) Using VPN's
(6:20) Vary Your DM Responses
(7:37) What Happened To Us
(8:35) The Foundation and Team Access
(11:49) If You Get Restricted Do This
(14:15) Refuse To Give Up
(15:47) Final Thoughts
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22 min
EP | 762 - Everything I Thought About Having a $12.5 Million Net Worth Was Wrong
Show notes
If you would've asked me ten years ago what having a $12.5 million net worth would feel like...
I would've gotten almost every answer wrong.
I thought it would feel exciting.
I thought I'd wake up every day feeling like I'd won the game.
I thought I'd want a bigger house.
A nicer car.
More stuff.
More status.
I thought I'd finally feel like I'd "made it."
Instead...
Life got quieter.
I became more interested in protecting what I'd built than chasing more.
The things that bring me the most joy still don't cost any money.
And one of the strangest side effects of all...
I'm happier than I've ever been, but not for any of the reasons I thought I would be.
I'll explain why I'm happier than I've ever been and what this stage feels like to me, why you should have a number you're striving for, and more!
Time Stamps:
(0:50) What It Feels Like To Retire
(3:15) How We Built Our Net Worth
(6:00) Does Money Decrease Stress?
(7:45) My Husband Jordan and Risk
(9:05) Why We Still Work
(11:38) When Is Enough "Enough"?
(16:45) Peace and Quiet
(19:30) How I Define Wealth
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29 min
EP | 761 - Featured Replay: 6&7 Figure Online Coaching Delivery Models
Show notes
We've boiled coaching delivery down to a science after coaching thousands of coaches and I'm going to share everything here. We've made all the mistakes (those who remember the summer assault challenge back in 2018 know what I'm talking about) and we don't want you spending weeks and months on the wrong things. There are 5 key deliverables you must implement and I'll share with you what you are actually delivering as a coach. Topics include:
• 6 and 7 Figure Delivery Models
• Phase 1: 0-10k a Month
• Why I'm Talking About This
• Justin and I's Summer Assault Challenge
• People Don't Buy Programs
• The 5 Deliverables
• What You Actually Deliver
• Phase 2----------------
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11 min
EP | 760 - The Exact Math Behind a $30K Month (I Ran This Live on a Coaching Call)
Show notes
If the business math behind scaling has ever felt daunting to you, I want you to listen to this episode, save it, and come back to it a couple times so the nuances sink in.
The way I break down today's episode from a monthly revenue target goal to what needs to happen each day might be the unlock you need to understand what's expected of you and how to get what you want in your business.
Time Stamps:
(0:58) Getting To 30k Months
(1:20) Your LTV
(7:48) Before You Turn On Ads
(9:02) Huge Announcement
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33 min
EP | 759 - Featured Replay: How to Build a Successful Online Coaching Business With Little to No Following
Show notes
Think you can't build a profitable coaching business with a small following? Waiting to be more of an "influencer" when you get more followers? We've covered this topic a few times because we know this obstacle holds so many coaches back and its actually a fallacy. We'll talk about our Tokyo analogy, the 4 types of audience/influencer categories, and how you can build a massively profitable coaching company with a small following using a few key tactics in your marketing.
Topics include:
- What is an Influencer?
- Does Size Matter?
- Tokyo Analogy
- Showing Character in Content
- Affinity
- Action
- Bringing it All Together
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19 min
EP | 758 - Featured Replay: How To Invest Your Money The Right Way
Show notes
After selling IFCA and after spending time with friends and family at our lake house this 4th of July weekend, one of the greatest things we did to get where we are today is investing in ourselves. We've invested over 7 figures into our development both personally and professionally and we are enjoying the fruits of those investments now and you can have everything you want in this life too but it starts with being bold enough to invest in yourself. Topics include:
- Two Beliefs
- Saving vs Investing Money
- Investing in IFCA
- Warren Buffett's Beliefs on Investing
- What We've Invested
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10 min
EP | 757 - The Real Reason Business Never Gets Easier
Show notes
If you've ever uttered the phrase "once I fix this, then everything will be fixed" I have some news for you as someone who spent the last decade plus hoping that was true... it's just not. What you sign up for when you become an entrepreneur is solving one problem knowing another problem is coming next. That is the game. Business gets easier when you accept this and lean into it. I explain more in this episode.
Time Stamps:
(0:30) When I Solve "X", Everything Will Be Easier
(4:25) The Low Ticket Trap and Swapping Problems
(7:10) How To Measure Your Success
(9:18) Earn Better Problems
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18 min
EP | 756 - The 6 Instagram Metrics That Tell You If Your Content Sucks (And Exactly How to Fix It)
Show notes
Want to stop guessing when it comes to your organic content strategy? Do you know what you should be tracking on each post? This is the exact episode you need to stop guessing as I'll give you the 6 metrics for your content and when to run paid traffic to it.
Time Stamps:
(0:05) Does Your Content Suck?
(1:50 The Opportunity With Organic Content
(4:02) Skip Rate
(6:06) Hold Rate
(8:05) Comment Rate
(11:07) Share Rate
(13:35) Profile View Rate
(15:28) From Organic to Paid
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36 min
EP | 755 - Featured Replay: How Erin Signed 60 New Clients a MONTH Using The "Hero Success Story Method" to Creating Client Getting Testimonial Stories
Show notes
We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.
Time Stamps:
(1:30) Mcflurry Example
(2:48) Hero's Journey - Fitness Example
(6:38) It's About the Customer
(13:26) Power of Podcasting and Other Story Based Social Proof
(17:00) The Reality of What Prospects Want
(22:20) Erin Back in the Day
(26:15) Destroying External Sales Objections
(29:40) Asking for Referrals Early On
(38:40) Kevin's Perspective
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12 min
EP | 754 - I Paid 100K to Learn This Leadership Lesson. MUST LISTEN If You Have Even 1 Team Member
Show notes
Feedback is the lifeblood of your business but many leaders are afraid to implement what I am going to cover today and they pay a steep price for it. I don't want you to be one of those people. We'll go over the feedback process and core values exercise we paid over 100k to learn, why this is so effective, and how you can use this inside and outside of your business.
Time Stamps:
(0:18) Scaling Through People
(1:44) Feedback Process
(4:35) Our Core Values
(5:25) The PFF Framework
(11:08) Integrating This Into Your KPI's
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14 min
EP | 753 - 20 Ways to Make Clients Feel Like They Can't Leave (Without Adding a Single Call)
Show notes
Here's a stat I want you to sit with. A 5% increase in client retention can grow your profits by 25% to 95%. That is not a typo. Most coaches are laser-focused on getting the next client. The money is actually in keeping the ones you already have.
And here's the thing most coaches get wrong about that. They assume the only way to give clients more value is to give them more time. More calls. More check-ins. More of you.
That's the most expensive way to retain someone. And I'm going to show you today 20 ways to make clients feel like they can't leave because your program is that good.
Time Stamps:
(1:02) Our Legacy Program and Our Live Event
(3:10) Intimate Touchpoints
(3:55) The List
(8:33) Architectural Upgrades
(13:35) Why This Matters
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18 min
EP | 752 - Featured Replay: How We Had Our Highest Revenue Month and Our Lowest New Sales Month in 2023 - Here's How [+ A Full Breakdown Of Our Business Model]
Show notes
We wanted to take a look back in time and show you 3 years later that what we are talking about with LTV and backend offers is more relevant than ever. We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front end sales into our 90 day program. How can this be? In today's episode, I'll break everything down from roles to offer structure to backend offers. If you're wanting to grow or want to learn more about how a big business grows and operates, definitely don't miss this one!
Time Stamps:
(0:44) What We'll Cover Today
(2:14) Context on Me (Jordan)
(3:18) Our Highest Revenue Month
(6:27) Our Offer Structure
(8:14) Keys to Your Backend Offer
(12:10) Sales Team
(15:35) Growing Business Means Team Turnover
(16:29) Long Term Goal
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10 min
EP | 751 - How We're Actually Using AI Inside IFCA
Show notes
There's a right way to use AI in your online coaching business that actually saves you time and makes your program better and then there's the other 98% that is basically AI productivity porn. Don't fall into that 98% trap. I'm going to share how we are using AI inside of IFCA that is making our team better and our coaches inside of IFCA better.
Time Stamps:
(0:40) Where Place In Business with AI
(2:35) AI Is Like Hiring A Team Member
(4:48) AI Mock Sales Practice
(7:04) AI Productivity Porn
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25 min
EP | 750 - Featured Replay: Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 2/2
Show notes
Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more!
Time Stamps:
(0:44) Previous Episode on The Value Equation
(1:47) Making You More Valuable
(2:05) Your Intrinsic Worth
(2:57) Defining the Equation
(4:37) Who Do I Need to Become?
(5:52) My Story and Childhood
(9:32) Persuasion Power
(10:38) Impact Skills
(11:47) Two Ways to Scale Your Business
(14:42) Shifting Coaching to Business Skills
(19:52) Action, Action, Action
(21:57) How We Can Help
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15 min
EP | 749 - Featured Replay: Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 1/2
Show notes
Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business.
Time Stamps:
(3:23) Why Alex Hormozi Is Wrong
(3:47) Quick Example of F*ck You Money
(5:42) Our Wealth Accumulation and Why You Need Money
(6:47) Alex Hormozi's Value Equation
(8:06) Here's The Problem
(11:05) The Intrinsic Worth Formula
(13:21) Impact Skills
(14:30) Next Episode
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10 min
EP | 748 - How to Stop Solving Problems Your Business Doesn't Actually Have
Show notes
Here's the thing about ideas. They feel like momentum.
You get a new idea and it feels like you're working on the business. It feels like progress. Like you're being entrepreneurial. But most of the time, a new idea is just a distraction dressed up as productivity.
In this episode I'm going to give you a simple framework that tells you exactly what to work on next. Not what's exciting. Not what's interesting. What actually moves the needle.
I'll walk you through the distinction that changes everything, a four-step ladder to find your real constraint fast, and a diagnostic you can run on your own business today.
Time Stamps:
(0:05) Honest Thoughts on Ideas
(2:55) Why Your Brain Loves New Ideas
(7:15) Questions To Ask Yourself
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